What's Happening?
Designers Tanner Richie and Fletcher Kassel, known for their brand Tanner Fletcher, hosted a public wedding fair during New York Bridal Fashion Week. The event took place on April 10 at the rooftop of Nine Orchard on the Lower East Side. The fair featured
a selection of Etsy wedding vendors and showcased Tanner Fletcher's newly debuted wedding and event fashions. The designers, who are recently engaged, were inspired to create the fair as they planned their own wedding. They aimed to connect with their customer community, Etsy's customers, and the sellers they plan to work with for their wedding and events. The fair was designed to be community-driven, offering a platform for small businesses to collaborate and showcase their offerings.
Why It's Important?
The event highlights the growing trend of integrating community and small business support within the fashion industry, particularly in the wedding sector. By partnering with Etsy, Tanner Fletcher underscores the importance of collaboration between established brands and small vendors. This approach not only benefits the designers by expanding their network and customer base but also provides small businesses with exposure and potential growth opportunities. The fair's public nature allows for direct consumer engagement, fostering a sense of community and inclusivity in the fashion industry. This model could influence other designers and brands to adopt similar strategies, promoting a more collaborative and supportive industry environment.
What's Next?
Following the success of the wedding fair, Tanner Fletcher may continue to explore partnerships with small businesses and platforms like Etsy for future events. The positive reception could encourage other designers to host similar public events, further integrating community engagement into the fashion industry. Additionally, the designers' upcoming wedding could serve as a showcase for their collaborative efforts with the vendors they met at the fair, potentially setting new trends in wedding fashion and event planning.
