What's Happening?
Hasselblad has launched its latest camera, the X2D II 100C, which is being hailed as a significant advancement in the medium-format camera market. Released in August 2025, the camera features a 102-megapixel
sensor and introduces the industry's first medium-format end-to-end HDR workflow. It also boasts an improved 10-stop in-body image stabilization system and LiDAR-powered autofocus, marking the first continuous autofocus capability in a Hasselblad camera. Despite its high price of $7,399, the X2D II 100C is noted for its exceptional image quality and user experience. The camera is lighter, has a brighter screen, and includes a sub-selector joystick with haptic feedback. However, it lacks video support, which may be a drawback for some users. Alongside the camera, Hasselblad released a new lens, the XCD 35-100mm f/2.8-4 E, complementing its existing lens lineup.
Why It's Important?
The release of the X2D II 100C represents a major step forward for Hasselblad in the competitive camera market, particularly in the medium-format segment. The camera's advanced features, such as the HDR workflow and LiDAR autofocus, set new standards for image quality and functionality, appealing to professional photographers who prioritize these aspects over versatility. This launch could strengthen Hasselblad's position in the market, attracting photographers who seek cutting-edge technology and superior image quality. The camera's success may also influence other manufacturers to innovate and incorporate similar features, potentially driving advancements across the industry.
What's Next?
Hasselblad's focus on quality over quantity in 2025 suggests a strategic shift that may continue in the coming years. The company is likely to monitor the market's reception of the X2D II 100C and its new lens to inform future product developments. The success of these products could lead to further innovations in medium-format cameras, possibly encouraging Hasselblad to expand its lens offerings or enhance video capabilities in future models. Additionally, the ongoing Hasselblad Masters 2026 competition may provide further opportunities for the company to engage with the photography community and showcase its technological advancements.
