What's Happening?
Lifeway Foods, a leading U.S. supplier of kefir and fermented probiotic products, has partnered with Barry's, a global leader in boutique fitness, to launch a new kefir-packed Power Play shake. This collaboration
is part of Barry's 'Find Your Strength' challenge, which runs from January 26 to February 25, 2026. The challenge encourages participants to complete either 12 or 20 classes in 30 days, with the shake available at Barry's Fuel Bar locations nationwide. The Power Play shake combines Organic Plain Whole Milk Kefir, blue spirulina, chia seeds, almond milk, vanilla whey protein, granola, and blueberries, offering a protein- and probiotic-rich boost to support workout recovery and overall wellness.
Why It's Important?
This partnership highlights the growing trend of integrating nutrition with fitness to enhance performance and recovery. By offering a product that supports gut health and provides essential nutrients, Lifeway Foods is tapping into the health-conscious consumer market. The collaboration with Barry's, known for its high-energy workouts, positions Lifeway as a key player in the fitness and wellness industry. This move could potentially increase Lifeway's market share and brand recognition, while also providing Barry's participants with a nutritional edge in their fitness journey.
What's Next?
Participants in the 'Find Your Strength' challenge will have the opportunity to experience the benefits of the Power Play shake throughout the event. Lifeway Foods plans to further engage with the fitness community by setting up a kefir smoothie bowl bar at Barry's Hamptons studios during the summer. This initiative could lead to more collaborations between fitness brands and nutritional product companies, as they seek to offer comprehensive wellness solutions to consumers.
