What's Happening?
Sojourn Studio, a regenerative travel agency, has appointed Fiona Cogar as its new Director of Sales. Cogar brings over two decades of experience in luxury travel sales and destination representation to the role. Previously, she led sales for Australia and New Zealand at Abercrombie & Kent Travel Group, focusing on the global Akorn DMCs and Sanctuary Retreats portfolio. Her career is marked by deep product knowledge and strong trade relationships. In her new role, Cogar will oversee the sales strategy for Sojourn Studio's international portfolio, which includes destinations such as Greece, the Maldives, Vietnam, and Cambodia. Her approach will emphasize understanding and representing each brand's ethos and long-term value, rather than mere promotion.
Cogar will work closely with the studio's marketing and PR teams to ensure clarity and commercial integrity in brand representation.
Why It's Important?
Fiona Cogar's appointment is significant for Sojourn Studio as it aims to strengthen its leadership team and deepen trade engagement across key markets. Her extensive experience in luxury travel sales and destination representation is expected to enhance the agency's ability to position and sell complex destinations effectively. By focusing on brand ethos and long-term value, Cogar's strategy aligns with Sojourn Studio's commitment to keeping travel sales human and deeply connected to the brands it represents. This approach could lead to stronger relationships with partners and clients, potentially increasing the agency's market share and influence in the travel industry.
What's Next?
As Fiona Cogar steps into her new role, she will begin implementing her sales strategy across Sojourn Studio's international portfolio. This will involve collaborating with marketing and PR teams to ensure each brand is represented with clarity and integrity. The agency may see increased engagement with trade partners and clients, leading to potential growth in its market presence. Cogar's focus on storytelling and relationship-building could also result in new partnerships and opportunities for Sojourn Studio.
