What's Happening?
At the Mobile World Congress 2026 in Barcelona, Etiya, a leading provider of AI-driven digital business support systems (BSS), presented its vision for the future of telecom operations. Senior product manager Onur Gumus discussed the integration of agentic
AI, digital twins, and decision intelligence to transition communication service providers from traditional systems to autonomous operations. This approach aims to enhance customer experiences and create new revenue streams by reducing manual processes and enabling more personalized, intelligent customer interactions.
Why It's Important?
Etiya's advancements in AI-native BSS are crucial as they represent a shift towards more efficient and customer-centric telecom operations. By leveraging AI, telecom companies can automate processes, reduce operational costs, and improve service delivery. This transformation is likely to drive competitive advantages in the telecom industry, as companies that adopt these technologies can offer more tailored services and respond more swiftly to market demands. The focus on AI also underscores the broader trend of digital transformation across industries, highlighting the growing role of technology in business strategy.
