What's Happening?
In-N-Out Burger has removed the number 67 from its ordering system in response to a viral meme that has caused disruptions in its stores. The '6-7' meme, popularized by a song and associated with NBA player LaMelo Ball, led pranksters to wait for the number to be called, causing operational challenges. An employee at a Los Angeles location confirmed the change, stating that orders now skip from 66 to 68. The meme has gained significant traction on social media, even being named Dictionary.com's 2025 Word of the Year, despite having no real meaning.
Why It's Important?
This development highlights the impact of internet culture and viral trends on businesses, particularly in the fast-food industry. The decision by In-N-Out to alter its ordering system reflects the challenges
companies face in managing customer behavior influenced by social media. It underscores the need for businesses to adapt quickly to maintain operational efficiency and customer satisfaction. The incident also illustrates the broader influence of memes and internet trends on everyday life, affecting not just online interactions but also real-world business operations.
