What's Happening?
Sprinklr, a leading AI-native platform for Unified Customer Experience Management (Unified-CXM), has been awarded the ADWEEK Tech Stack Award for Best Social Media Marketing Platform. This accolade highlights
Sprinklr's expertise in social media marketing and its ability to unify campaign planning, content creation, publishing, and analytics across global teams, all enhanced by AI. The platform is designed to help brands accelerate their go-to-market strategies, improve performance, and maintain brand governance at scale. Sprinklr's platform is utilized by many of the world's largest brands across more than 30 social channels.
Why It's Important?
The recognition of Sprinklr by ADWEEK underscores the growing importance of AI in marketing technology. As brands increasingly rely on digital channels to engage with customers, platforms like Sprinklr that offer integrated, AI-powered solutions are becoming essential. This award not only validates Sprinklr's leadership in the field but also highlights the shift towards more sophisticated, data-driven marketing strategies. Companies that leverage such technologies can expect to see improved customer engagement, loyalty, and ultimately, business growth.
