What's Happening?
The VR fitness app Supernatural is set to make a comeback under a new independent company, Supernatural Health, after Meta ceased its development earlier this year. The app, known for its engaging fitness experiences and popular coaches, will relaunch
with the same team of coaches and a similar user experience. However, the subscription cost will increase to $180 annually or $20 monthly, compared to the previous $100 annually under Meta. The existing app will remain available until December 3, 2026, after which users will need to transition to the new platform. The relaunch aims to maintain the app's core features while introducing new elements based on community feedback.
Why It's Important?
The relaunch of Supernatural as an independent entity is a notable development in the VR fitness industry, emphasizing the viability of standalone VR applications. This move could encourage other VR fitness apps to explore independent operations, potentially leading to a more diverse and competitive market. The increased subscription cost reflects the financial realities of maintaining a high-quality service, including music licensing and coach salaries. For Meta, this transition represents a strategic shift away from owning all key apps on its VR platform, which could influence its future VR ecosystem strategy. The decision to allow Supernatural to continue independently rather than shutting it down entirely is a significant departure from Meta's typical approach.
What's Next?
Supernatural Health plans to release more information about the transition process, including account migration and new app features, in the coming months. The company is working to ensure a smooth transition for users, although some data may not carry over. The new app's launch timing remains uncertain, but it is expected to arrive in the fall. As an independent app, Supernatural may eventually expand to other VR platforms, broadening its reach and user base. This development could also prompt Meta to reassess its approach to VR app ownership and partnerships.
