What's Happening?
At the Brookfield Zoo, brown bear siblings Tim and Jess have become part of the pregame festivities for the Chicago Bears' playoff game against the Green Bay Packers. The zoo has creatively involved the bears in the celebrations, adding a unique twist to the excitement surrounding the game. This initiative is part of a broader effort to engage the community and enhance the game-day experience for fans.
Why It's Important?
The involvement of the Brookfield Zoo in the Bears' playoff celebrations underscores the community's enthusiasm for the game and highlights the creative ways in which local institutions can participate in major events. By incorporating the zoo's bears into the festivities, the zoo not only attracts visitors but also fosters a sense of community spirit
and engagement. This approach can serve as a model for other organizations looking to capitalize on major local events to boost attendance and community involvement.
