What's Happening?
Senthu Arumugam, the Chief Commercial Officer of SCAN Health Plan, has been recognized as one of Modern Healthcare's 40 Under 40 for 2026. This accolade highlights his contributions to the healthcare industry, particularly in driving innovation and achieving significant growth for SCAN, a not-for-profit Medicare Advantage health plan. Under Arumugam's leadership, SCAN has seen a 58% increase in new member enrollments from 2024 to 2025 and a 40.6% increase in new enrollments during the 2026 Annual Enrollment Period. Arumugam has also spearheaded initiatives such as the 'Health Insurance is Broken' marketing campaign and a partnership with Costco to enhance member access and convenience.
Why It's Important?
Arumugam's recognition underscores the critical role of leadership
in transforming healthcare delivery for older adults. His efforts at SCAN demonstrate how strategic innovation can lead to substantial growth and improved service offerings in the healthcare sector. This is particularly significant as the U.S. faces an aging population with increasing healthcare needs. By expanding SCAN's product portfolio and introducing new benefits, Arumugam is setting a precedent for how nonprofit healthcare organizations can effectively compete and innovate in a challenging market.
What's Next?
SCAN Health Plan is likely to continue its trajectory of growth and innovation under Arumugam's leadership. Future initiatives may include further expansion of partnerships and enhancement of member services. The healthcare industry will be watching how SCAN leverages its recent successes to address broader challenges such as healthcare access and affordability for older adults.
