What's Happening?
BWH Hotels has opened its first @HOME by Best Western property in the United States, located in St. George, Utah. This new development offers 92 apartment-style studios equipped with kitchens, workspaces, and social patios, catering to the growing demand
for flexible, long-term accommodations. The hotel also features community areas, including a pool and a fitness center. This project is part of BWH Hotels' strategy to expand its @HOME brand, with plans to reach 34 hotels and 2,791 rooms by 2026. The St. George location was developed in partnership with Prime Hospitality and aims to blend apartment-style living with hotel convenience.
Why It's Important?
The opening of the @HOME by Best Western in St. George reflects a significant trend in the hospitality industry towards extended-stay accommodations. This trend is driven by the increasing need for flexible living arrangements, particularly in areas experiencing growth due to nearby attractions and major facilities like Intermountain Health. The expansion of the @HOME brand is a strategic move by BWH Hotels to capture a larger share of the extended-stay market, which is becoming increasingly competitive. This development not only meets the needs of business and leisure travelers but also supports local economic growth by attracting more visitors to the region.
What's Next?
BWH Hotels plans to continue expanding its @HOME by Best Western brand, with additional openings scheduled, including a location near Atlanta, Georgia, by late 2026. This expansion is part of a broader strategy to increase the brand's presence in key markets across North America. As the demand for extended-stay accommodations grows, BWH Hotels is likely to explore further partnerships and developments to enhance its offerings and maintain a competitive edge in the hospitality industry.
