What's Happening?
Accesso Technology Group has announced an expanded partnership with Menta Tech to introduce a venue-controlled, verified secondary ticketing marketplace. This new capability allows venues using Accesso's ShoWare technology to manage ticket resale within their own ecosystem, maintaining control over pricing, customer insights, and the guest experience. The partnership aims to provide venues with an alternative to third-party marketplaces, enabling them to handle fan-to-fan resale directly with built-in verification and pricing guardrails.
Why It's Important?
This development is significant for the live entertainment and attractions industry, as it addresses the growing challenge of managing secondary ticket sales. By keeping resale activities within their ecosystem,
venues can protect their brand, ensure pricing consistency, and retain valuable customer data. This approach not only enhances the guest experience but also allows venues to share in the revenue generated from resale activities. For Accesso, this partnership strengthens its position as a leader in ticketing and guest experience technology.
What's Next?
Accesso plans to showcase this new capability at the INTIX 2026 conference in Las Vegas. As the feature is rolled out, venues will need to evaluate its impact on their operations and guest relations. The success of this initiative could lead to further innovations in ticketing technology and influence industry standards for managing secondary sales. Stakeholders will be watching closely to see how this approach affects venue profitability and customer satisfaction.
