What's Happening?
Bella Hadid appeared at the Prada Fall 2026 ready-to-wear show during Milan Fashion Week, embodying the 'tired beauty' trend. This aesthetic, characterized by dark eye makeup and a disheveled appearance, was crafted by makeup artist Lucia Pieroni. The
trend, which embraces imperfections and a more natural look, contrasts with the previously popular 'clean girl' aesthetic. The show, directed by Miuccia Prada and Raf Simons, aimed to portray the everyday woman dealing with constant change, using heavy makeup and loose garments to convey this theme.
Why It's Important?
The 'tired beauty' trend reflects a broader cultural shift towards authenticity and individuality in fashion and beauty. By embracing imperfections, this trend challenges traditional beauty standards and resonates with audiences seeking more relatable and realistic representations. The trend's popularity on social media indicates a growing demand for diversity in beauty narratives. This shift could influence future fashion and beauty industry practices, encouraging brands to adopt more inclusive and varied approaches to beauty.
