What's Happening?
The Toyota Corolla has been highlighted as one of the most reliable cars with one of the best depreciation rates, according to Consumer Reports. The Corolla sedan, a popular vehicle design, sold nearly 233,000 units in the United States during 2024 and became the second most popular model sold worldwide in 2025, trailing only the Toyota RAV4. The 2026 model of the Corolla sedan starts at an MSRP of $22,725, making it an affordable option for consumers. Consumer Reports has given the Corolla a 'CR Recommended' designation, noting its high scores in powertrain, suspension and steering, brakes, climate system, and build quality. However, it received lower scores in areas such as noisy operation and in-car electronics.
Why It's Important?
The recognition of the Toyota
Corolla for its reliability and low depreciation rates is significant for consumers looking for cost-effective and dependable vehicles. With the average new vehicle depreciating by up to 30% in the first two years, according to Kelley Blue Book, the Corolla's ability to hold its value better than many other models makes it an attractive option for buyers. This can lead to long-term savings for consumers, as vehicles that maintain their value are less costly to own over time. Additionally, the Corolla's affordability and reliability make it a practical choice for those seeking to minimize maintenance and operational costs.
What's Next?
As the automotive market continues to evolve, Toyota's focus on producing reliable and affordable vehicles like the Corolla may influence other manufacturers to prioritize similar attributes in their models. This could lead to increased competition in the market for vehicles that offer both reliability and low depreciation rates. Consumers may also become more discerning in their vehicle choices, prioritizing long-term value and cost-effectiveness over other factors.
Beyond the Headlines
The emphasis on reliability and depreciation rates in vehicle purchasing decisions reflects broader consumer trends towards financial prudence and sustainability. As economic conditions fluctuate, consumers are likely to continue seeking vehicles that offer the best value for money. This trend may also encourage manufacturers to innovate in areas such as fuel efficiency and technology integration to meet consumer demands for cost-effective and environmentally friendly transportation options.
