What's Happening?
Graphic Packaging Holding Company has announced a significant leadership transition. Robbert Rietbroek has been appointed as the new President and Chief Executive Officer, effective January 1, 2026. He will succeed Michael P. Doss, who will step down on December 31, 2025, after serving as CEO since 2016. Rietbroek brings over 25 years of global leadership experience, having previously served as CEO of Primo Brands Corporation and Primo Water Corporation. His career includes senior roles at PepsiCo, Kimberly-Clark, and Procter & Gamble. The transition is part of Graphic Packaging's strategic plan to continue its growth and innovation in sustainable consumer packaging.
Why It's Important?
This leadership change is crucial for Graphic Packaging as it aims to advance
its Vision 2030 goals, focusing on sustainable packaging solutions. Rietbroek's extensive experience in consumer products and strategic growth is expected to drive the company's organic growth and operational excellence. The transition comes at a pivotal time as the company seeks to enhance its competitive advantage in the packaging industry, particularly in the U.S. and Europe. Stakeholders, including investors and employees, are likely to benefit from Rietbroek's leadership, which promises to deliver strong financial performance and innovative solutions.
What's Next?
As Rietbroek takes the helm, Graphic Packaging is expected to focus on executing its Vision 2030 priorities, which include expanding its capabilities in sustainable packaging and improving its environmental footprint. The company has also updated its full-year 2025 guidance and reaffirmed its confidence in achieving its 2026 free cash flow targets. Stakeholders will be watching closely to see how Rietbroek's leadership influences the company's strategic direction and market performance.












