What's Happening?
Gersh, a prominent talent agency, has signed Treefort Media, an award-winning podcast studio, for cross-departmental representation. This partnership spans voice, podcasting, and television, as Treefort Media aims to expand into film and TV with premium adaptations and narrative franchises. Since its inception in 2018, Treefort has produced over 60 series and collaborated with major brands like Netflix, Disney, and NBCU. The studio has received accolades for its work, including Webby and Signal Awards, and is known for innovative projects like the AI-powered StoryRabbit app.
Why It's Important?
The collaboration between Gersh and Treefort Media signifies the growing convergence of podcasting and traditional media industries. As podcasting continues to gain popularity,
agencies like Gersh are recognizing the potential for cross-platform storytelling and content adaptation. This partnership could lead to new opportunities for creative talent and expand the reach of podcast content into film and television. The move reflects broader trends in the entertainment industry, where digital and traditional media are increasingly intertwined, offering new avenues for content creation and distribution.
