What's Happening?
Krispy Kreme is offering a special one-day promotion called the 'Championship Dozen' on January 19, 2026, to coincide with the College Football Playoff National Championship game between the Indiana Hoosiers and Miami Hurricanes. The promotion includes a dozen doughnuts featuring six Original Glazed and six football-shaped doughnuts, decorated in team colors. Customers can personalize their dozen to show support for their favorite team. Additionally, Krispy Kreme is offering a buy-one-get-one deal on dozens, allowing customers to purchase an Original Glazed dozen for $1 with the purchase of any dozen.
Why It's Important?
This promotion highlights Krispy Kreme's strategy to engage with sports fans and capitalize on major sporting events to boost sales and brand visibility.
By aligning with the College Football Playoff National Championship, Krispy Kreme taps into the excitement and community spirit surrounding the event, potentially attracting new customers and increasing foot traffic to their stores. The promotion also encourages social media engagement, as customers are invited to share their game-day celebrations online. Such marketing initiatives can enhance brand loyalty and drive sales during key sporting events.
