What's Happening?
APCO, a global advisory and advocacy firm, has announced new leadership appointments in its MENA business. Samer El Hachem has been appointed as the president of MENA, supported by Faten AlMasri as deputy president. Mamoon Sbeih, who led the firm's MENA expansion,
will transition to the role of chairman for MENA and take on a global position as chief international business development officer. The leadership transition aims to position the MENA business for its next chapter of growth, focusing on regional excellence and expanding global connectivity.
Why It's Important?
The leadership changes at APCO reflect the firm's strategic focus on the MENA region, which has emerged as a critical connector internationally. As global power dynamics shift, the region's geopolitical and economic significance is growing. APCO's new leadership team is expected to enhance the firm's ability to serve clients' needs in navigating regional and global corridors. The appointments highlight the importance of understanding regional nuances and global implications, as MENA countries project power through cultural initiatives, infrastructure investments, and diplomatic engagement.
What's Next?
Under the new leadership, APCO will continue to deepen capabilities in key growth areas, including consulting, digital transformation services, and government/public sector advisory. The firm will focus on cross-border advisory services, international partnerships, and strategic initiatives that capitalize on the region's position as a bridge between East and West. The leadership team will work to ensure APCO delivers regional excellence while expanding its ability to serve clients' growing global connectivity needs.
