What's Happening?
Laurel Bakery, originally established in Brooklyn's Columbia Waterfront in April 2024, is set to expand with a new location next to Cafe Mado in Prospect Heights. This expansion is part of a broader strategy by Redwood Hospitality, led by Nico Russell, Steve Wong, and Piper Kristensen, who are also behind Place des Fêtes in Clinton Hill. The new location on Washington Avenue will be Laurel Bakery's second standalone site, complementing its original location and a daytime presence at Margot restaurant in Fort Greene. The expansion is scheduled to begin on December 17, as announced via Instagram by Cafe Mado, which will also see Laurel Bakery taking over its coffee counter.
Why It's Important?
The expansion of Laurel Bakery signifies a growing trend in the bakery
and cafe industry, where businesses are capitalizing on high-footfall areas to increase their market presence. This move could potentially boost local economies by creating jobs and attracting more visitors to the area. For Redwood Hospitality, this expansion is a strategic step to strengthen its brand and diversify its offerings in the competitive New York food scene. The new location in Prospect Heights, a neighborhood known for its vibrant community and culinary diversity, positions Laurel Bakery to tap into a broader customer base, enhancing its visibility and market share.
What's Next?
As Laurel Bakery prepares to open its new location, the focus will likely be on establishing a strong customer base in Prospect Heights. The bakery's success could encourage further expansions or collaborations within the Redwood Hospitality group. Additionally, the opening may prompt other local businesses to consider similar expansions, potentially leading to increased competition and innovation in the area. Stakeholders, including local residents and business owners, will be watching closely to see how this expansion impacts the neighborhood's economic and social landscape.
