What's Happening?
Ram has announced the introduction of a diesel engine option for its 2027 Power Wagon, marking the first time the heavy-duty off-road pickup truck will feature a diesel powertrain. The new engine is a 6.7-liter Cummins inline-six, capable of producing 430 horsepower and 1075 pound-feet of torque. This development allows the Power Wagon to surpass its competitors, such as GM's Duramax and Ford's Power Stroke, in terms of torque. The diesel version of the Power Wagon will be available for purchase in the second half of 2026, with a starting price of $88,470. The truck will feature standard four-wheel drive, an eight-speed automatic transmission, and a 3.42 rear axle ratio, enabling it to tow up to nearly 20,000 pounds. Additional features include
a self-leveling rear suspension, 35-inch all-terrain tires, and steel skid plates for underbody protection.
Why It's Important?
The introduction of a diesel engine in the 2027 Ram Power Wagon is significant for several reasons. It positions Ram to better compete in the heavy-duty off-road truck market, particularly against rivals like Ford and GM, by offering superior torque. This move is likely to attract customers who require high towing capacity and off-road capabilities, potentially increasing Ram's market share in this segment. The diesel engine's high torque output and towing capacity make the Power Wagon an appealing option for consumers who need a robust vehicle for both work and recreational purposes. Additionally, the inclusion of advanced features such as a self-leveling suspension and electronic locking differentials enhances the truck's off-road performance, further broadening its appeal.
What's Next?
The diesel-powered Ram Power Wagon is set to hit dealerships in the latter half of 2026. As the release date approaches, Ram is expected to ramp up marketing efforts to highlight the truck's new capabilities and features. The company may also announce additional pricing details for the rest of the heavy-duty lineup. Potential reactions from competitors could include the introduction of similar diesel options or enhancements to existing models to maintain competitiveness. Consumer response will be closely monitored to gauge the success of the diesel Power Wagon and its impact on Ram's overall sales performance.
