What's Happening?
Toms is marking its 20th anniversary with a special campaign titled 'The Joy We Share,' featuring Hannah Bronfman and her family. The campaign highlights a limited-edition collection that pays homage to Toms' origins by incorporating archival prints into modern styles. The collection includes updated versions of classic silhouettes like the Women's Alpargata Plus and Men's Alpargata Classic, featuring enhanced comfort features. The campaign, shot in Malibu, California, emphasizes Toms' commitment to authenticity, connection, and joy. Over the past two decades, Toms has impacted over 106 million lives through its focus on children's education, health, and well-being globally.
Why It's Important?
The 20th anniversary of Toms underscores the brand's long-standing commitment
to social impact and corporate responsibility. By integrating social values into its business model, Toms has set a precedent for other companies in the footwear industry. The campaign not only celebrates the brand's history but also reinforces its dedication to making a positive difference in the world. This milestone highlights the potential for businesses to thrive while prioritizing social good, potentially influencing industry standards and consumer expectations.
