What's Happening?
At the 2026 Golden Globes, the French twist updo emerged as the standout hairstyle, capturing attention with its sculptural and elegant designs. Celebrities such as EJAE, Audrey Nuna, and Rei Ami showcased
abstract versions of the classic updo, contributing to its status as a major beauty trend of the year. The event also saw variations of braids and Old Hollywood glam styles, with stars like Amanda Seyfried and Lori Harvey embracing these looks. Hairstylist Charlotte Mensah highlighted the versatility of sculpted updos, noting their ability to elevate even simple hairstyles, whether paired with full glam or a bare face.
Why It's Important?
The prominence of the French twist updo at the Golden Globes reflects broader trends in the beauty industry, where classic styles are being reimagined with modern twists. This trend underscores a shift towards more creative and personalized expressions in celebrity fashion, influencing consumer preferences and beauty standards. The event serves as a platform for hairstylists and beauty brands to showcase innovative designs, potentially driving demand for new products and services. As celebrities often set the tone for fashion and beauty trends, their choices can have significant impacts on industry sales and marketing strategies.
What's Next?
Following the Golden Globes, it is likely that the French twist updo will gain popularity among consumers seeking to replicate celebrity styles. Beauty brands may capitalize on this trend by launching new products or tutorials that cater to the demand for sculptural and elegant hairstyles. Hairstylists and salons might see increased interest in these styles, prompting them to offer specialized services. Additionally, upcoming award shows and red carpet events may further cement the French twist updo as a staple in formal fashion, influencing trends in both professional and personal settings.
Beyond the Headlines
The resurgence of the French twist updo highlights a cultural appreciation for timeless elegance combined with contemporary flair. This trend may inspire broader discussions about the evolution of beauty standards and the role of fashion in self-expression. As consumers increasingly seek unique and personalized styles, the beauty industry may continue to innovate, blending traditional techniques with modern aesthetics. This could lead to a more diverse range of products and services, catering to varied tastes and preferences across different demographics.
