What's Happening?
The 2026 Winter Olympics in Milan will feature speed skating events broadcasted by NBC and streamed live on Peacock. Speed skating, a sport dominated historically by the Netherlands, will see the USA aiming
to challenge for top honors. The Netherlands, having won 12 medals in the 2022 Olympics, remains the favorite. However, the USA's Erin Jackson, a gold medalist from the previous games, and newcomer Jordan Stolz, a seven-time world champion, are expected to be strong contenders. The events will be held at the Milano Speed Skating Stadium, a temporary venue set up within the Milano Ice Park. The schedule includes various events such as the Women's 3000m, Men's 5000m, and Team Pursuit Finals, with coverage provided by NBC, USA Network, and Peacock.
Why It's Important?
The broadcasting of the 2026 Winter Olympics speed skating events by NBC and Peacock highlights the significance of the sport in the U.S. and its potential to draw large audiences. The presence of strong American contenders like Erin Jackson and Jordan Stolz could increase viewership and national interest in speed skating. This coverage also underscores the strategic importance of streaming platforms like Peacock in delivering live sports content, catering to cord-cutters and expanding the reach of Olympic events. The competition offers a platform for the U.S. to showcase its athletes on an international stage, potentially boosting the country's medal tally and enhancing its reputation in winter sports.
What's Next?
As the 2026 Winter Olympics approach, anticipation will build around the performance of U.S. athletes in speed skating. The focus will be on how Erin Jackson defends her title and whether Jordan Stolz can emerge as a breakout star. The success of these athletes could influence future investments in speed skating programs and facilities in the U.S. Additionally, NBC and Peacock's coverage strategies will be closely watched as they aim to maximize viewership and engagement through traditional broadcasts and digital streaming. The outcomes of these events could also impact sponsorship deals and the commercial viability of speed skating as a spectator sport in the U.S.
