What's Happening?
Princess Cruises celebrated the New Year by participating in the 137th Rose Parade in Pasadena, California, with a float themed 'Together in the Magic of Alaska.' The float, representing the cruise line's newest ship, Star Princess, showcased Alaska's natural beauty with intricate floral designs and animations. The float featured Alaskan wildlife, such as whales, sea otters, eagles, and bears, brought to life through animation. The design incorporated over 300,000 flowers and natural materials, including Blue Tweedia, symbolizing Alaska's state flower, the Forget-Me-Not. The float was designed by Artistic Entertainment Services and highlighted the upcoming 2026 Alaska season for Princess Cruises.
Why It's Important?
The participation of Princess Cruises in the Rose
Parade underscores the company's commitment to promoting its Alaska cruise offerings. The float not only serves as a marketing tool but also highlights the importance of tourism to Alaska's economy. By showcasing the state's natural beauty and wildlife, Princess Cruises aims to attract more travelers to its Alaska cruises, which are a significant part of its business. The event also reflects the cruise line's efforts to engage with a broader audience and enhance its brand visibility through high-profile events like the Rose Parade.
What's Next?
Princess Cruises is set to launch its largest Alaska season in 2026, featuring the debut of the Star Princess. The expanded program will include eight ships, 180 departures, and 19 destinations, offering travelers a wide range of Alaska adventures. The Star Princess will operate weekly seven-day Inside Passage Alaska cruises from Seattle, running from May to September 2026. The cruise line will continue to promote its Alaska offerings through various marketing initiatives and partnerships with local Alaskan communities.
