What's Happening?
Giampaolo Marino of Energous highlights that most cold-chain failures occur in the margins, such as handoffs and staging areas, rather than from equipment failures. The article emphasizes the importance
of continuous, real-time monitoring enabled by new sensing technologies like wirelessly powered sensors. This approach shifts cold-chain management from reactive verification to proactive prevention, reducing spoilage, safety risks, recalls, and brand damage. Real-time data allows teams to coordinate better, respond faster, and make small corrective actions to prevent larger losses. Continuous visibility also supports traceability demands and helps firms manage freshness and safety as ongoing conditions.
Why It's Important?
Cold-chain visibility is crucial for maintaining food safety and quality, as faults can lead to spoilage, regulatory exposure, and brand damage. As consumer and regulatory expectations for transparency rise, organizations that adopt always-on monitoring gain a competitive advantage by reducing risks and improving traceability. This trend aligns with broader movements in IoT, data integration, and operational digitization across logistics and warehousing. By implementing real-time monitoring, companies can enhance their operational efficiency and reduce waste, ultimately benefiting both the industry and consumers.
