What's Happening?
A24's latest film, 'Marty Supreme,' starring Timothée Chalamet, has set new records for presale tickets, becoming the fastest-selling A24 movie and achieving the highest per-theater average for a limited release in 2025. The film, which grossed $875,000 from just six theaters in one weekend, is based on the life of table tennis player Marty Reisman. It follows a fictional prodigy's journey through the underground table tennis scene in 1950s New York City. The film's innovative marketing campaign has contributed to its early success, creating significant anticipation ahead of its U.S. release on Christmas Day.
Why It's Important?
The success of 'Marty Supreme' underscores the impact of strategic marketing and the draw of star power in the film industry. A24's ability
to generate buzz and achieve record-breaking presales highlights the importance of innovative promotional strategies in a competitive market. For the film industry, such successes can influence future marketing approaches and the types of stories that are brought to the screen. The film's performance also reflects the growing interest in niche sports narratives, potentially opening doors for similar projects.
