What's Happening?
Applebee's has announced the return of its Big Easy Menu, featuring new Cajun-inspired dishes such as the Big Easy Burger and Bayou Shrimp Bowl. The menu, which starts at $11.99, aims to bring the flavors of New Orleans to diners nationwide. The Big Easy Burger includes
Cajun flavors with Pepper Jack cheese and grilled Andouille sausage, while the Bayou Shrimp Bowl features blackened shrimp and smoky Andouille sausage. The menu also includes returning favorites like the Bourbon Street Chicken & Andouille Sausage Penne. Michelle Chin, Applebee's Chief Marketing Officer, expressed excitement about offering these bold flavors to customers.
Why It's Important?
The reintroduction of the Big Easy Menu is significant for Applebee's as it seeks to attract customers with unique and flavorful offerings. By tapping into the popular Cajun cuisine, Applebee's aims to differentiate itself in the competitive casual dining market. This move could potentially boost sales and customer engagement, especially among those seeking diverse and bold culinary experiences. The menu's pricing strategy also positions it as an affordable option for diners, which could enhance its appeal in a price-sensitive market.
