What's Happening?
Setapp Mobile, an alternative app store developed by Ukrainian-based MacPaw, is set to shut down by February 16, 2026. The store, which launched in September 2024, offered a subscription model allowing
access to various apps for a monthly fee. The decision to close comes as a result of complex business terms imposed by Apple, including a Core Technology Fee, which have made it unviable for Setapp to continue operations under its current business model. The company has announced that while Setapp Mobile will cease, its desktop applications will remain unaffected.
Why It's Important?
The closure of Setapp Mobile highlights the challenges faced by alternative app stores in the EU, particularly under the new business terms set by Apple. These terms, part of the Digital Markets Act compliance, have introduced fees that complicate the financial viability of such platforms. This development underscores the difficulties smaller companies face in competing with major tech giants, potentially stifling innovation and limiting consumer choice in the app marketplace. The situation also reflects broader tensions between regulatory efforts to ensure fair competition and the operational realities for businesses.
What's Next?
As Setapp Mobile prepares to shut down, other alternative app stores in the EU, like the Epic Games Store, may face similar challenges. The evolving regulatory landscape could prompt further adjustments in business strategies for app developers and distributors. Stakeholders, including developers and consumers, will be watching closely to see how these changes impact the availability and diversity of apps in the market. The situation may also lead to increased dialogue between regulators and tech companies to find a balance that supports both compliance and business sustainability.
