What's Happening?
At the 2026 Consumer Electronics Show (CES) in Las Vegas, the Paris-based startup Smartlet unveiled a novel product: a modular watch strap that allows users to wear both a traditional mechanical watch and
a smartwatch on the same wrist. This innovative strap system, known as Smartlet, is designed for individuals who appreciate the aesthetic of an analog watch but also desire the functionality of a smartwatch for notifications, fitness tracking, and mobile payments. The Smartlet strap, which starts at $418, is compatible with a wide range of smartwatches and fitness trackers, including popular models from Apple, Samsung, Google, Garmin, and Fitbit. It also supports analog watches with lug widths from 18 to 24 mm, accommodating luxury brands like Omega, Tudor, TAG Heuer, and Rolex. The product aims to offer a seamless transition between traditional and modern watch functionalities, appealing to those who wish to maintain a sophisticated appearance while benefiting from modern technology.
Why It's Important?
The introduction of the Smartlet strap at CES 2026 highlights a growing trend in the wearable technology market, where consumers seek products that blend traditional aesthetics with modern functionality. This innovation caters to a niche market of watch enthusiasts who do not want to compromise on style or technological benefits. By allowing users to wear both types of watches simultaneously, Smartlet addresses a unique consumer need, potentially influencing future designs in the watch industry. The product's compatibility with major smartwatch brands and luxury analog watches could attract a diverse customer base, ranging from tech-savvy individuals to luxury watch collectors. This development may also encourage other companies to explore similar hybrid solutions, further blurring the lines between traditional and digital timepieces.
What's Next?
As Smartlet enters the market, it will be crucial to observe consumer reception and feedback, particularly regarding the practicality and comfort of wearing two watches on one wrist. The company may need to address concerns about the added bulk and potential for damage to the devices. Additionally, Smartlet's marketing strategy, which targets the 'modern gentleman,' could evolve to include a broader demographic if the product gains popularity. The success of Smartlet could inspire other startups and established watchmakers to innovate in the hybrid watch space, potentially leading to new collaborations and product offerings that further integrate analog and digital technologies.
