What's Happening?
Lionsgate's film 'The Housemaid,' directed by Paul Feig, has surpassed $300 million at the global box office, marking it as Feig's highest-grossing film to date. The movie, which features Sydney Sweeney, Amanda Seyfried, and Brandon Sklenar, will be available on premium digital and video on demand starting February 3. The film, based on a novel by Freida McFadden, follows the story of Millie, a recent ex-convict who becomes a live-in housemaid for a wealthy couple, only to find herself entangled in a dangerous game of secrets and power. The film has received positive reviews, with a 92% audience score and a 74% critic rating on Rotten Tomatoes.
Why It's Important?
The success of 'The Housemaid' highlights the continued viability of theatrical releases in conjunction
with digital platforms. The film's achievement at the box office underscores the potential for high returns on well-executed storytelling and production, even in a market increasingly dominated by streaming services. This success could encourage studios to invest in similar projects that balance theatrical and digital releases, potentially reshaping distribution strategies. Additionally, the film's performance may influence future collaborations between directors like Paul Feig and production companies like Lionsgate, fostering more high-profile projects.
What's Next?
Following its digital release, 'The Housemaid' is expected to reach a broader audience, potentially increasing its revenue through digital sales and rentals. A sequel is already in development, with screenwriter Rebecca Sonnenshine adapting another of McFadden's novels. Paul Feig is anticipated to return as director, which could further solidify the film's franchise potential. The success of the sequel will likely depend on maintaining the original's engaging narrative and production quality.
