What's Happening?
Esther Kyerewaa Twumasi, known as Miss Agriculture Ghana and founder of SkinVive, is calling for a shift in focus from merely producing sustainable products to ensuring that the production processes themselves are sustainable. In a recent opinion piece,
Twumasi highlights the importance of addressing sourcing practices, energy use, waste management, supplier accountability, and environmental education. She argues that while many businesses in Africa are praised for converting waste into valuable products, the environmental impact of their production processes is often overlooked. Twumasi emphasizes that sustainability should be intentional and holistic, urging businesses to continuously improve their production methods to reduce environmental harm.
Why It's Important?
The call for more sustainable production practices is significant as it addresses a critical gap in the current sustainability efforts of many businesses. By focusing on the entire production process, businesses can ensure that their operations do not merely shift environmental problems elsewhere. This approach can lead to more comprehensive environmental benefits and enhance the credibility of businesses that market themselves as sustainable. For developing economies, where regulatory frameworks may lag behind entrepreneurial innovation, this call to action is particularly relevant. It encourages businesses to adopt practices that are not only environmentally friendly but also socially responsible, potentially leading to long-term benefits for communities and ecosystems.
