What's Happening?
The Los Angeles Rams have announced a new local TV partnership with CBS LA, taking over from ABC7. This multiyear deal will bring exclusive Southern California broadcasts of Rams preseason games to CBS LA, along with a variety of year-round programming.
The partnership is a return to roots for CBS LA, which was the Rams' local outlet when the team moved back to Los Angeles from St. Louis in 2016. The deal includes a coaches show featuring head coach Sean McVay and other original Rams content available exclusively on CBS LA platforms.
Why It's Important?
This partnership enhances the Rams' visibility and engagement with their local fan base by providing more comprehensive coverage and exclusive content. It also strengthens CBS LA's position as a leading sports broadcaster in the region, offering nearly 90 hours of news and sports programming weekly. For the Rams, this collaboration is an opportunity to deepen their connection with the Los Angeles community and expand their reach through CBS LA's extensive media network.
What's Next?
Fans can expect increased access to Rams-related content, including preseason games and exclusive programming. The partnership may also lead to collaborative community initiatives between the Rams and CBS LA, further solidifying the team's presence in the Los Angeles area. As the NFL season progresses, both entities will likely explore additional opportunities to enhance fan engagement and viewership.
