What's Happening?
Kering, a French luxury conglomerate, and the Saudi Fashion Commission have announced the expansion of the Kering Generation Award to include the broader Middle East region. This initiative, initially launched in Saudi Arabia, aims to foster innovation in sustainable fashion. The program focuses on regenerative materials, clean production, circular design, and consumer awareness. The expansion reflects Kering's commitment to cross-border collaboration and sustainability. The award will provide selected startups with mentorship, workshops, and international exposure. The initiative aligns with Saudi Arabia's Vision 2030, emphasizing sustainability as a core pillar in developing the fashion industry.
Why It's Important?
The expansion of the Kering Generation Award
to the Middle East signifies a strategic investment in the region's potential for sustainable fashion innovation. By fostering local talent and encouraging sustainable practices, Kering and the Saudi Fashion Commission aim to strengthen the creative ecosystem and position the Middle East as a key player in the global luxury market. This initiative not only supports individual ventures but also contributes to the broader goal of reducing the fashion industry's environmental impact. The focus on sustainability aligns with growing consumer demand for ethical sourcing and environmentally friendly practices.
What's Next?
Selected startups will have the opportunity to visit Kering's headquarters in Paris and participate in a six-month incubation program in Riyadh. They will receive mentorship and gain visibility at major events, both locally and globally. The program aims to identify and support innovations that can be scaled across Kering's portfolio and the wider luxury ecosystem. As the initiative progresses, it is expected to attract more international businesses to the Middle East, further enhancing the region's role in sustainable fashion.
