What's Happening?
Believe, a French independent music company, has partnered with Az Cohen to launch AZTEC, its first U.S.-based record label. Az Cohen, son of music industry veteran Lyor Cohen, will lead the venture as president and founder. This initiative marks Believe's
entry into the U.S. market, expanding its global footprint. AZTEC aims to build sustainable careers for artists, focusing on long-term development rather than short-term success. The label will leverage Believe's global resources and TuneCore's distribution network to support its artists.
Why It's Important?
The launch of AZTEC represents a significant expansion for Believe into the U.S., the world's largest music market. This move could enhance competition in the industry, offering artists new opportunities for growth and exposure. By focusing on sustainable career development, AZTEC challenges the current trend of prioritizing viral success, potentially setting a new standard for artist management. This approach may attract artists seeking long-term career stability, influencing industry practices and artist expectations.
What's Next?
Az Cohen plans to announce initial artist signings in the coming weeks, utilizing his extensive network and Believe's global reach to develop these acts. The success of AZTEC could prompt further expansion and collaboration within the U.S. market, potentially leading to more joint ventures and partnerships. As the label establishes itself, it may influence industry trends towards more artist-centric and sustainable business models.
