What's Happening?
Business Insider has been awarded the Digiday Video and TV award for Best Multi-Platform Video Campaign for its collaboration with the Marriott Bonvoy Boundless® Card. The campaign, titled 'Connected Journeys,' is a six-part video series that highlights
the intersection of travel, rewards, and personal passions. Led by Becky Vinter, the executive director of content at Business Insider Studios, the campaign utilized a multi-platform distribution strategy to reach a wide audience. The series featured real creators experiencing transformative travel moments across various interests such as food, music, and sports, and was distributed through Business Insider's channels, a custom microsite, and streaming on Roku.
Why It's Important?
This recognition underscores the effectiveness of multi-platform storytelling in engaging audiences and enhancing brand visibility. By integrating cinematic storytelling with strategic distribution, Business Insider successfully connected with viewers across different platforms, demonstrating the power of content that resonates with real-life experiences. The campaign's success highlights the growing importance of innovative content marketing strategies in the digital age, where audiences are increasingly consuming media across multiple channels. This approach not only benefits brands like Marriott by enhancing customer engagement but also sets a benchmark for future campaigns in the media industry.
