What's Happening?
The horror film 'When Darkness Loves Us,' directed by James Ashcroft, is set to begin international sales at the Cannes Film Market. The film, starring Emilia Clarke, Victoria Pedretti, Marlon Williams,
and Natascha McElhone, is based on Elizabeth Engstrom's 1980s novella. It tells the story of a woman who survives 15 years trapped in an underground cave and returns to reclaim her family. Cornerstone will handle international sales outside Australia and New Zealand, with Bleecker Street representing sales. The film's principal photography has concluded in New Zealand, and a U.S. release is planned for 2027. Umbrella Entertainment will distribute the film in Australia and New Zealand.
Why It's Important?
The film's launch at the Cannes Film Market highlights the growing international interest in horror films and the potential for significant global distribution. With a high-profile cast led by Emilia Clarke, the film is poised to attract a wide audience, potentially boosting the careers of those involved and increasing the visibility of New Zealand cinema. The involvement of major sales agents like Cornerstone and Bleecker Street underscores the film's commercial potential. Additionally, the adaptation of a cult novella may appeal to fans of the original work, expanding its audience base.
What's Next?
Following its sales launch at Cannes, the film will likely secure distribution deals in various international markets. The U.S. release in 2027 will be a key milestone, potentially influencing the film's reception and success. The film's performance could impact future projects by James Ashcroft and the cast, as well as the strategic decisions of the production companies involved. The film's reception at Cannes may also affect its marketing strategy and distribution approach.
