What's Happening?
Sophie Kossakowski has been appointed as the senior manager of international sales and marketing at Hachette Book Group (HBG). Based in New York, Kossakowski will focus on enhancing engagement with HBG's customers across various international markets, including Asia, Continental Europe, the Middle East, and Latin America. Her role will involve driving new sales and marketing initiatives and expanding market share for HBG publishers. Previously, Kossakowski was part of the international sales team at Sourcebooks, where she led sales and marketing strategies for regions such as Australia, Asia, and the Middle East. She has also held similar roles at HarperCollins.
Why It's Important?
Kossakowski's appointment is significant for Hachette Book Group as it aims to strengthen
its presence in international markets. Her experience in leading sales and marketing strategies in diverse regions is expected to contribute to HBG's growth and competitive edge in the global publishing industry. This move reflects HBG's strategic focus on expanding its international footprint and adapting to the evolving demands of the global book market. The appointment also highlights the importance of experienced leadership in navigating the complexities of international sales and marketing in the publishing sector.
