What's Happening?
Mark Coad, former CEO of IPG Mediabrands Australia, has joined Andrew 'Billy' Baxter's consultancy, 24 Hour Business Plan (24HR BP), as a senior advisor and partner. Coad's role will involve providing consultancy on business strategy, leadership, governance,
and performance. This move follows Coad's departure from IPG Mediabrands after its acquisition by Omnicom. Baxter, who has a history of leadership roles in major advertising firms, launched 24HR BP five years ago and recently expanded its operations to the UK.
Why It's Important?
Mark Coad's appointment to 24HR BP is significant as it brings a seasoned leader with extensive experience in the media and advertising industry to the consultancy. His expertise is expected to enhance the firm's strategic capabilities and support its international expansion efforts. This development reflects broader trends in the media industry, where consultancies are increasingly sought after for their strategic insights and ability to drive growth. The move also highlights the dynamic nature of leadership in the advertising sector, with experienced executives like Coad playing pivotal roles in shaping industry practices.
