What's Happening?
The Air Jordan 11 Retro Low 'University Blue' is making a comeback after nearly a decade, with a release scheduled for April 18, 2026. This sneaker, which features a white leather upper, light blue patent leather mudguard, and icy rubber outsole, is a near replica of its 2017 iteration. The reissue includes a nod to the original 1996 model with Nike Air branding on the insole. The sneaker will be available in full-family sizing through Nike's Snkrs app and select retailers, priced at $190. The 'University Blue' colorway, associated with Michael Jordan's alma mater, has been a popular choice since its debut in 2001.
Why It's Important?
The return of the 'University Blue' Air Jordan 11 Lows is significant for the sneaker community, as it revives a beloved colorway
linked to Michael Jordan's college days. This release is expected to generate substantial interest and sales, contributing to Nike's revenue. The Air Jordan 11 model has historically been a top seller for Nike, with previous releases like the 2025 Gamma drop achieving significant success on resale platforms. The sneaker's release aligns with the trend of nostalgia-driven fashion, appealing to both collectors and new fans.
What's Next?
As the release date approaches, anticipation is likely to build within the sneaker community, potentially leading to high demand and quick sellouts. Retailers and Nike's Snkrs app may experience increased traffic and sales. The success of this release could influence future reissues of other popular Air Jordan colorways, reinforcing the brand's strategy of leveraging nostalgia to drive sales. Additionally, the sneaker's performance on resale platforms like StockX will be closely watched as an indicator of its market impact.
