What's Happening?
Keshet International is preparing to launch its new comedy-drama series 'Reset' at the London Screenings. The show, created by Adir Miller, who also stars in it, revolves around a man named Gidi who is mistakenly informed that he has a terminal illness. This news prompts Gidi to make drastic changes in his life, such as quitting his job and ending his marriage. However, when the diagnosis is revealed to be incorrect, he must confront the consequences of his actions. The series, consisting of eight 60-minute episodes, has already premiered in Israel, where it became the highest-rated drama premiere in five years. 'Reset' is produced by Artza Productions for Keshet 12, and Keshet International is handling global sales.
Why It's Important?
'Reset' taps into universal
themes of life crises and the desire for a fresh start, making it relatable to a wide audience. The show's premise of a mistaken terminal diagnosis leading to life-altering decisions highlights the unpredictability of life and the importance of making thoughtful choices. This narrative could resonate with viewers who have experienced similar life challenges or who are contemplating significant changes. Additionally, the show's success in Israel suggests it has the potential to perform well internationally, offering Keshet International a valuable opportunity to expand its reach in global markets. The series' blend of humor and serious themes could appeal to audiences looking for content that is both entertaining and thought-provoking.
What's Next?
Keshet International will present 'Reset' at the London Screenings on February 24, where it will be part of a scripted showcase. This event will provide an opportunity for international buyers to view the series and consider it for distribution in their respective markets. The show's adaptable format is designed to appeal to local audiences, which could lead to various international adaptations. As the series gains exposure, it may attract interest from networks and streaming platforms looking to diversify their content offerings with unique and engaging narratives.
