What's Happening?
Thomas Foster has been appointed as a graphic designer at the brand and digital consultancy EXP. Previously, Foster worked at the BBC in MediaCity, Salford, where he led graphic design for CBBC Newsround. His expertise in motion design and experience in a fast-paced broadcast environment are expected to bring a fresh perspective to EXP's creative team. Foster expressed excitement about transitioning from an in-house role to an agency setting, where he anticipates working with a diverse range of clients and expanding his design capabilities. Tom Grattan, managing director of EXP, highlighted the growing demand for motion design across digital platforms and noted that Foster's background will be valuable in meeting client needs. The agency is also
looking to expand further by hiring a project manager and a business development manager, following a year of significant growth.
Why It's Important?
The addition of Thomas Foster to EXP's team underscores the increasing importance of motion design in digital content creation. As consumer engagement shifts towards digital platforms, the demand for dynamic and visually appealing content has grown. Foster's experience at the BBC equips him with the skills to enhance EXP's offerings, potentially attracting more clients seeking innovative design solutions. This move also reflects broader industry trends where agencies are expanding their capabilities to include more specialized design services. For EXP, this strategic hire could lead to increased market competitiveness and client satisfaction, driving further growth and expansion.
