What's Happening?
Zespri, a leading kiwifruit company, is developing a new green kiwifruit variety known as Green146. This cultivar is self-pollinating, which allows for increased production areas and potentially higher yields. Currently in the pre-commercial stage, Green146 is being
tested across various regions in New Zealand, including Eastern and Western Bay of Plenty, Gisborne, Waikato, and Northland. The new variety promises larger fruit sizes and yields that are 50% higher than the existing Hayward cultivar, which dominates the market. Green146 is also noted for its consistency in warmer climates, addressing the variability issues faced by Hayward in such conditions. Zespri aims to maintain consumer loyalty by offering a more consistent eating experience, which is crucial as the company seeks to expand its market share.
Why It's Important?
The development of Green146 is significant for the kiwifruit industry as it addresses several challenges faced by current cultivars. The self-pollinating nature of Green146 could lead to increased production efficiency and expanded growing areas, particularly in warmer climates where traditional varieties struggle. This innovation is crucial for Zespri to remain competitive in a market where Hayward accounts for about 70% of the total kiwifruit supply. By introducing a new variety with higher yields and better climate adaptability, Zespri can potentially increase its market share and ensure long-term sustainability. This development also reflects a broader trend in agriculture towards creating more resilient and efficient crop varieties to meet global demand.
What's Next?
Zespri plans to continue trials of Green146 throughout 2026, with a focus on assessing its performance in various conditions. The company is also evaluating market demand and expects to share insights by early July. A decision on the commercialization of Green146 is anticipated by December 2026. Key factors under consideration include the cultivar's performance in terms of fruit shape, flowering period, and resistance to environmental challenges like June freezes in New Zealand. Zespri aims to ensure that Green146 meets its performance thresholds before proceeding with a full market launch.
