What's Happening?
A recent report by Numerator reveals that more than three-fourths (78%) of consumers are attentive to their protein intake. The report highlights that 36% of consumers obtain information about protein products
and trends from packaging and labels. Boomers are the most attentive to protein intake, with 82% focusing on it, followed by Gen X, millennials, and Gen Z. The report also notes that 55% of consumers prefer to meet their protein needs through whole foods, while others opt for fortified foods, protein powders, or a combination of sources. The popularity of protein-fortified snacks has increased significantly, with a 162% growth in household penetration.
Why It's Important?
The growing consumer focus on protein intake reflects a broader trend towards health-conscious eating and the demand for functional foods. This shift presents opportunities for food manufacturers to innovate and expand their product lines to include more protein-rich options. The preference for whole foods suggests a consumer inclination towards natural and minimally processed products, which could influence market strategies and product development. The increased interest in protein-fortified snacks indicates a potential growth area for the snack industry, as consumers seek convenient ways to meet their dietary needs. This trend could also impact the marketing and labeling strategies of food companies, as consumers rely on packaging for nutritional information.
