What's Happening?
The 2026 Winter Olympics are underway in Milan, featuring approximately 2,900 athletes competing in various sports including figure skating, hockey, and snowboarding. Peacock is streaming live coverage
of every event, with select coverage also airing on NBC and USA Network. Viewers can access Peacock for free through subscriptions like Walmart+ and Instacart+, which offer Peacock Premium as part of their membership benefits.
Why It's Important?
Access to free streaming options for the Olympics allows more viewers to engage with the event without incurring additional subscription costs. This accessibility can increase viewership and support for Team USA, as fans can easily follow their favorite sports and athletes. The availability of free streaming services reflects a shift in how major sporting events are broadcast, catering to a digital audience.
What's Next?
As the Olympics continue, viewers can expect comprehensive coverage of events across various platforms. The availability of free streaming options may encourage other services to offer similar benefits, potentially changing the landscape of sports broadcasting. Fans will be able to follow the progress of Team USA and other international competitors throughout the duration of the games.
