What's Happening?
Abrams has announced the formation of a new imprint, ABRAMS Well, which will focus on publishing illustrated wellness books. Led by VP and editorial director Holly Dolce, the imprint plans to release five to six titles annually, starting in spring 2027.
The initiative aims to build on the success of previous bestsellers and will cover topics such as food and drink, women's health, longevity, fitness, career, and relationships. The imprint seeks to inspire readers with beautifully crafted books that encourage vitality and resilience.
Why It's Important?
The creation of ABRAMS Well represents a strategic expansion into the wellness category, reflecting growing consumer interest in health and lifestyle topics. This move could position Abrams as a leader in the wellness publishing sector, potentially attracting new audiences and increasing market share. By focusing on illustrated titles, Abrams is leveraging its expertise in visual storytelling to differentiate its offerings and meet the demand for engaging, informative content that resonates with readers seeking guidance on personal well-being.
