What's Happening?
Ohio Express, a band known for its classic hits like 'Yummy, Yummy, Yummy,' has released a new Christmas album titled 'Christmas with Ohio Express.' The album, produced by Tim Corwin and Warren Sawyer,
features 12 tracks and was recorded at Sawyer Sound studio in Bellville. This release is a continuation of their 2018 album 'Christmas Day Classics - 20 Festive Greats,' with some tracks previously licensed for digital release by Dance Plant Records. The band has also launched an online merchandise store linked to Spotify, offering apparel and other items. The album is available on digital platforms and the band's website, theohioexpress.com.
Why It's Important?
The release of a new Christmas album by Ohio Express highlights the band's enduring appeal and ability to adapt to modern music distribution methods. By leveraging digital platforms and an online store, the band is reaching a broader audience, potentially attracting new listeners while engaging long-time fans. This move reflects a broader trend in the music industry where legacy acts are finding new ways to monetize their music and maintain relevance in a digital age. The band's resurgence, marked by significant streaming numbers, underscores the lasting impact of their music and the continued demand for nostalgic content.
What's Next?
Ohio Express's new album could lead to increased visibility and opportunities for live performances, especially during the holiday season. The band's engagement with digital platforms may also pave the way for collaborations with other artists or participation in holiday-themed events. As the music industry continues to evolve, Ohio Express's strategy of combining traditional music releases with modern marketing techniques could serve as a model for other legacy bands seeking to revitalize their careers.
