What's Happening?
Matt Herod has been appointed as the new General Manager of the Grand Bohemian Lodge Asheville, a significant leadership change for the hotel. Herod comes with nearly a decade of leadership experience from Highgate, where he most recently served as Area
Managing Director for Salmon Falls Resort and The Ketch Inn in Ketchikan, Alaska. In his previous roles, Herod managed hotel, marina, food and beverage, and excursion operations across multiple sites. He has also supported various task force and interim General Manager assignments across Highgate’s portfolio, including properties like Kimpton Hotel Monaco Denver and Beaver Creek Lodge. Earlier in his career, Herod held senior leadership roles at Talkeetna Alaskan Lodge and Grande Denali Lodge, managing large portfolios and multi-million-dollar budgets. He holds an Associate of Arts in Business from Glendale Community College and has served as Chair for Southeast Alaska with the Alaska Hotel & Lodging Association.
Why It's Important?
The appointment of Matt Herod as General Manager of the Grand Bohemian Lodge Asheville is significant for the hospitality industry, particularly in the Asheville region. Herod's extensive experience in managing diverse hospitality operations and his leadership roles in various high-profile properties suggest a potential for enhanced operational efficiency and guest experience at the Grand Bohemian Lodge. This change in leadership could lead to strategic improvements and innovations in the lodge's offerings, potentially increasing its competitiveness in the market. For the Kessler Collection, which owns the lodge, Herod's appointment aligns with their strategy to strengthen their management team with experienced leaders, which could positively impact their brand reputation and business growth.
What's Next?
With Matt Herod at the helm, the Grand Bohemian Lodge Asheville may undergo strategic changes aimed at enhancing guest experiences and operational efficiencies. Stakeholders, including guests and employees, might anticipate new initiatives or improvements in service delivery. The hospitality industry in Asheville could see increased competition as the lodge potentially elevates its standards and offerings. Herod's leadership might also influence future collaborations or partnerships within the industry, leveraging his extensive network and experience. The Kessler Collection may continue to focus on recruiting seasoned professionals to further strengthen their management across other properties.
