What's Happening?
The Epic Games Store is running a special holiday promotion from December 18 to January 1, offering a free PC game each day. These games are available for 24 hours and require an Epic Games Store account to claim. The promotion includes a mix of critically acclaimed indie games and potentially notable titles, similar to last year's offerings of 'Control' and 'Kingdom Come: Deliverance'. The free games are part of Epic's broader strategy to attract users during the holiday season, alongside discounted game sales.
Why It's Important?
This promotion by the Epic Games Store is significant as it enhances the platform's competitive edge against other digital game distribution services like Steam. By offering free games, Epic aims to increase its user base and engagement,
potentially leading to increased sales of other games and in-game purchases. For consumers, this provides an opportunity to expand their game libraries at no cost, which could influence their future purchasing decisions and platform loyalty. The move also highlights the growing trend of digital platforms using free content to drive user acquisition and retention.
