What's Happening?
The popular VR fitness app Supernatural is set to make a comeback under a new independent company, Supernatural Health, after previously being part of Meta's VR ecosystem. The app, which had ceased new content production earlier this year, will relaunch
with its original coaches, who were a significant draw for users. However, the subscription cost will increase from $100 annually to $180, or from $10 monthly to $20. Existing users will need to transfer their subscriptions to the new app by December 3, as the current app will be discontinued. The exact launch date for the new app remains unspecified, but it promises to incorporate community feedback and potentially introduce new features.
Why It's Important?
The relaunch of Supernatural as an independent app marks a significant shift in the VR fitness landscape, particularly as Meta steps back from owning key apps on its Quest headset platform. This move could lead to increased competition and innovation in the VR fitness market, as Supernatural may expand to other VR platforms. The price increase reflects the app's value to its dedicated user base, who have expressed strong support for its motivational and empowering content. This development highlights the evolving dynamics of the VR industry, where independent companies may gain more influence as major players like Meta adjust their strategies.
What's Next?
As Supernatural transitions to an independent app, users and industry observers will be watching for the introduction of new features and content. The app's ability to maintain its popularity will depend on its responsiveness to community feedback and its potential expansion to other VR platforms. Additionally, Meta's future plans for its VR ecosystem, including the development of a new Quest headset, could impact the competitive landscape. Stakeholders will be keen to see how these changes affect user engagement and the broader VR fitness market.
