What's Happening?
Paris Hilton's 11:11 Media has entered into a co-production agreement for Madison Tevlin's '21 Questions' podcast. The podcast, which debuted in September 2025, has garnered over 23 million views and listens. It features Tevlin and her guests engaging in a variation of the classic game 20 Questions, with the final question serving as a nod to the 21st chromosome present in people with Down syndrome. The partnership aims to expand the podcast's audience and amplify its impact. Hilton will serve as executive producer, with 11:11 Media providing marketing and audience development support.
Why It's Important?
This partnership highlights the growing trend of media companies investing in content that amplifies underrepresented voices and drives cultural change. By co-producing
'21 Questions,' 11:11 Media is supporting Tevlin's mission to use her platform for advocacy and representation. The collaboration reflects a broader strategy to mentor and invest in young, female-led creative talent, aligning with Hilton's commitment to spotlighting female creators. The podcast's success demonstrates the power of inclusive storytelling and its ability to resonate with diverse audiences.
What's Next?
With the new partnership, '21 Questions' is poised to reach a larger audience, furthering its impact on public perceptions of individuals with Down syndrome. The podcast will continue to feature high-profile guests, including Paris Hilton herself, and aims to foster meaningful conversations that challenge stereotypes and promote understanding. As 11:11 Media expands its audio lineup, it will likely continue to seek out projects that align with its mission of cultural change and representation.
